IKEA is a Swedish company that makes flat-packed furniture that is assembled by the customer. IKEA furniture is circular because the company builds its product with recycled materials, and tries to maximize its usable lifetime and reuse. This product is designed to be disassembled easily so it can be remanufactured, and furniture is also made with recycled wood and fabric. Having customers assemble furniture also creates an emotional connection that increases how long the product is used before disposal.
This business model is beneficial to IKEA, as refurbishing furniture reduces manufacturing costs. It also improves the reputation of the company, appealing to more customers. Environmentally, this reduces the amount of furniture that is sent to landfill, and increases the time between purchase and disposal. This business model falls under the long life and waste to wealth models.