It is a subscription model that uses connected printers to send customers replacement cartridges, along with pre-paid envelopes for returning used cartridges, before the consumer runs out of ink. Empty cartridges are collected and returned to the company.
2. Why do you consider it circular?
I consider it circular because it enables the company to put their product through multiple uses and is part of a "closed-loop" recycling program.
3. Which principles of CE models are being used?
The principles of CE models that are being used on this product is 'keep products in use' principle, and 'design out waste' principle (the cartridges are not being wasted).
4. What are the economic and environmental benefits?
Customers can access the latest and most efficient products without the up-front costs of purchase. As for the environmental benefits, the printers using this service have less materials consumption per printed page than traditional printers.
5. Which one of the “5 business-models” does it belong to?
It belongs to 'product as a service' business model.