TURN reusable cup system is a system for music festivals, sporting events, and other venues to eliminate single-use plastic cups. The user buys a drink at the venue and gets it in their TURN smart cup made from recycled materials. Once they finish their drink they return them to the TURN smart bins that incentivize and rewards users to return the cup. The cup is sent to the TURN washers that are 500% more efficient than other washers and the system is repeated. This is circular because the cups are upcycled and reused over and over again in this circular system to eliminate the waste of plastic cups. The principle of product design from CE models is being used because the cups are made of recycled materials and are simple and made of one material. They also stay at the one venue they are sent to. The economic benefit is that the venue does not need to continue to buy cups, can brand these cups, and can claim they are sustainable. The environmental benefits is that it is reducing the amount of single use plastic being sent to landfills. The business model is waste to wealth (upcycling) because the cups are made of recycled materials but it is also long life since the cups can be used over and over again and it has elements of a lease system since the user is temporarily using the cups.