1. Describe the product you have chosen.
Patagonia is an American retail company that has built its brand on high-quality, sustainable outdoor clothing and gear.
2. Why do you consider it circular?
Patagonia uses recycled material from worn products collected from customers, has a repair service available for its customers, and runs a program that collects and resells products in good condition.
3. Which principles of CE models are being used?
Durability: Patagonia’s products are made from high-quality, durable materials to make them last many years.
Ease of maintenance and repair: The company takes products in for repairs to elongate its products’ lifetimes, reducing consumption and disposal rates. Additionally, the company provides “DIY” care and repair guides on its websites for customers to learn how to make simple repairs at home.
Design out waste and pollution: The company designs products with recycled materials, which reduces water use and carbon emissions in the production process.
4. What are the economic and environmental benefits?
By designing high-quality products and providing repair services, the company can gain lifelong customers that will continue to purchase products for themselves and others. Patagonia has been growing, quadrupling its revenue in the last decade, proving that its business model works. Environmentally, the company is reducing the extraction of raw materials by using recycled materials in its new products and extending the lifetimes of existing products.
5. Which one of the “5 business models” does it belong to?
Patagonia’s business model is a combination of the long-life and waste-to-wealth models. The products are designed to last and collected once they are worn past their lifetime to be upcycled.
6. Please add a link to the company’s site.
Company site: https://www.patagonia.com/home/
Additional reading: https://eu.patagonia.com/lt/en/stories/our-quest-for-circularity/story-96496.html