The product I have chosen is artificial turf processing offered by Re-Match Turf Recycling company. This company offers a way for artificial turf to be completely separated into its original raw components when worn out.
2. Why do you consider it circular?
It is circular because the original raw components of worn-out artificial turf can be completely separated into rubber granules, sand, and plastic fibers and used in new pitches or in other production cycles utilizing the services of Re-Match. Almost 100% of the components can be either reused or recycled.
3. Which principles of CE models are being used?
Functionality – When utilizing Re-Match, new turf does not need to be purchased – it is a method of processing worn out turf to provide a more sustainable and profitable solution.
Durability/Comparability – The turf’s quality is not altered, because companies can continue to use their choice (it is the quality and price they want) – therefore, this option maintains the durability of the product, but lengthens the use of the raw materials utilized to create the turf in the first place.
4. What are the economic and environmental benefits?
Economically, the Re-Match Turf offers a sustainable solution that reduces costs significantly. It was found that utilizing this turf is 10 per cent cheaper than having them incinerated or sent to the landfill. Normally, artificial turn needs to be replaced after 8-12 years, and incinerating them results in 400 tons of CO2 emitted. In addition, it is estimated that 52,000 pitches will need to be replaced in 2030. Therefore, switching to the circular artificial turf can save tons of CO2 from being emitted into the air.
5. Which one of the “5 business-models” does it belong to?
This service is closest to the waste to wealth business model. It is making wealth from the worn out artificial turf (waste), both profitable for the company offering the service and the firms that are clients by reducing the costs of processing worn-out turf in comparison to alternatives.