The product I have chosen is Toothpaste Bits, produced by Bite. The product is toothpaste pills contained in a refillable and recyclable bottle. Users can just pop a bit in their mouths and start brushing as usual.
Why do you consider it circular?
This design can reduce the use of toothpaste tubes by
Putting toothpaste into refillable and recyclable containers.
Controlling the amount of toothpaste used each time to reduce the waste
The company will mail its toothpaste pills to the users each month. This business mode can reduce the consumption of toothpaste tubes.
Which principles of CE models are being used?
The principle of CE models here are sustainable product design and its business mode of refilling users’ bottles every month.
What are the economic and environmental benefits?
The economic benefit for the users is less spending on toothpaste(the product costs $8 per month). The environmental benefit is that fewer toothpaste tubes are thrown away, which means less plastic waste.
Which one of the “5 business models” does it belong to?
The product belongs to Ownership mode, because the company provides the service of toothpaste pills to its customers.