Solution: Reusable/sustainable cloths and a compact machine to clean and sanitize them.
A lot of paper towels get used in my household- not surprising since most American households use paper towels in bulk. It is then disposed to landfills, and recycling is a tedious process. So, replacing paper towels with cloth-based towels along with a sanitizing machine in the kitchens can help reduce waste, ensure supply of sanitized cloths and save people money.
To make the product offering sustainable, I would fashion the cloths out of hemp- one of the most sustainable fabric options - since its growth is healthy for the soil itself and is carbon negative. As for the sanitization equipment, compact, cheap, and ozone-based portable washing equipment are available in the market. Additionally, it doesn't need washing detergent to function.
The principles of durability and compatibility are at play here since the product can be reused again and again for multiple purposes. Additionally, it reduces land and water pollution caused by paper towels, detergent, and water usage.
The economic benefit is that people won't have to spend money on paper towels and detergent on a regular basis. The environmental advantage is that it solves the issue of disposal and recycling of paper towels and water pollution caused by the use of cleaning detergents.
This business model can best be defined as the long-lasting kind.
The product belongs to the technical cycle of the butterfly diagram as it functions on the principle of reusing.