The product that I have chosen is headphones as a service by Gerrard Street. The company produces modular headphones that customers use on a subscription model.
The product is circular because the headphones and their components can be repaired and upgraded and be used by different customers instead of being thrown out.
Gerrard Street incorporates principles of sustainable product design, circular business models, and keeps materials looping.
Gerrard Street helps prevent electronic waste while also providing value for their customers. Less electronic waste ends up in landfills because components can be collected and reused. Furthermore, customers do not need to pay for the expensive cost of buying new headphones, and Gerrard Street reduces the cost of manufacturing new headphones.
The business model used is a service as opposed to a product. Gerrard Street specifically follows a subscription-based model.