The American Outdoor recreation products company, North Face, was an early player to the circular economy game. They first introduced their circular initiative "The North Face Renewed" in 2018 which aimed to collect returned, defective or damaged North Face products and refurbish and resell them for a lower cost to costumers looking for a cheaper and environmentally friendly option. Instead of the damaged and unwanted clothes ending up on a landfill, the clothes are returned to a North Face store for a gift card of a $10 reward toward the next purchase of $100 or more at The North Face. The returned clothing items are inspected, cleaned and refurbished to a like-new condition that meet all quality and performance standards. The clothing in the North Face Renewed line is then sold at steep discounts compared to original pricing. This initiative not only encourages consumers not to buy new but also invites them to join the circular economy community that the North Face has created.